The senior AI partner for CEOs who want to move the whole business.
Your executives are running the business you have. The AI redesign often needs its own parallel track — dedicated senior focus, partnered with your leaders, so the transformation actually lands. Leaner functions, faster execution, higher-quality work, and the cross-functional change that's hardest to drive from any one seat.
Most companies have AI in pockets. Few have someone driving the system.
Every function is being pulled toward AI right now — marketing, sales, support, product, ops, talent. Letting it grow organically is easy. The hard part is making the work compound: a coherent picture of the top use cases, who owns each, how roles change, and how the same context propagates across functions.
That work needs a senior owner with the operating background to drive the redesign and the focus to do it inside a defined window. Your executives are already running the business you have; the AI redesign deserves a focused track of its own, alongside theirs.
This is the seat I help fill — temporarily, collaboratively, deliberately, and only for as long as the work requires.
The shape of an AI-native business when this work lands.
These are the specific outcomes a properly driven AI transformation can produce — and the use cases that need a senior owner to actually prioritize, sequence, and ship.
GTM Brain holding context across the stack
A finely-tuned context layer — strategy, ICP, positioning, customer journey, internal language — that propagates everywhere the AI shows up.
Audiences understood deeply
Rich personas with the attributes, triggers, and plays that drive 1:1 motion. Operationalized, not segmented in the abstract.
AEO visibility
Showing up in AI-powered answer engines (ChatGPT, Perplexity, AI Overviews) when your customers are doing their research. The new SEO, and the new battleground.
A content & account-plan factory
High-quality output produced at scale: account plans, content assets, sales collateral — all aligned to the GTM Brain instead of drifting from it.
Unified Voice AI across touchpoints
Intelligent voice agents that sound like one brand across support, sales, billing, and talent — high quality, low latency, minimal brand drift.
Sellers equipped with agentic AI
Coaching, content creation, deal navigation, and buyer enablement — agentic capabilities available to your sellers in the moment of work.
A fast diagnostic, then a series of high-impact workstreams.
Each engagement starts with a 2-week diagnostic: objective setting with the executive team, AI maturity assessment, use-case mapping, and a clear read on the org chart, tech, and budget. From there, the work moves into specific workstreams — the GTM Brain foundation, personalized account plans, Voice AI agents, and more, depending on where your leverage is. Some engagements wrap when the foundation is in place; many become multi-quarter partnerships as the institutional knowledge compounds.
Why me, for this work.
- Two decades across GTM, product, AI, CRM, and sales enablement — fluent in product, sales, CS, and exec rooms
- Recent operator seat: marketing leadership at Thunder
- Has worked at and with the companies setting the AI pace — Salesforce, Amazon Connect, ElevenLabs
- Time working with the consulting firms that sell transformation work — so you'll know where they're worth it and where they're not
- Built for the human side of transformation: org design, decision rights, cross-functional orchestration
The AI redesign isn't really a single-function problem. It's a system-design problem that shows up everywhere at once — and the hardest parts (cross-functional use cases, unified voice across touchpoints, the context layer the AI runs on) sit between functions, not inside any one.
Two decades in the rooms where this kind of work gets designed — deep in GTM, with product, around AI — and time working with the consulting firms that sell into this space, so I know where they create leverage and where you don't need them. If this is a 10x or 100x opportunity for your business, you want an executive at the helm who's good at the human side of these transformations.
The day-to-day is organizational design, bridges across departments, bringing your existing leaders along as thought partners — architecting solutions, driving execution, orchestrating across the teams who actually do the work. That cross-functional muscle is what decides whether the AI work compounds or becomes another wave of disconnected pilots.
How Thunder built an AI-native GTM.
A short look at what this kind of work looks like from the inside — Carter walking through the AI-native go-to-market motion we built at Thunder.
The AI redesign is happening anyway. Better to lead it.
A 20-minute call to talk through where AI lives in your business today, where the pressure is coming from, and whether this kind of engagement fits the work in front of you.
Book a 20-minute intro call